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How to SEO?
Knowing how to SEO a site (boost the search engine optimization) is vital when launching your new website. You don’t want your site to be buried under a list of others; you want to be the one doing the burying! In order to do that, you need a clear and detailed map that utilizes the strengths of your site content and your niche audience’s preferences and tendencies. We’re going to look at some ways to draw that map, and also address some of the technical pitfalls that can hinder you and how to avoid them.
The SEO Big Picture
First and foremost, each individual page on your website must be carefully planned out clearly one by one. You should have a specific reason for each and every item, section, sentence and pattern as it relates to your predetermined objectives. If you see something that doesn’t appear to have a clear-cut purpose, it is an error –fix it. Your content is there to provide something your expected viewers want to see, your advertisements (if any) should all be topic-related and tastefully placed, and none of it should be “filler”. If you load your website down with fluff and filler it will affect your traffic, no matter how well hidden or crafted. Don’t do it.
Key Words –The SEO Heart and Soul
Keywords are one of the most important considerations in your SEO strategy. Search engines use them to determine whether or not your content is sufficiently relevant to users’ searches. Since search engines must successfully find the best web content available in order to keep people from using other engines, they have many ways of determining whether or not your website has what it takes. Well-utilized keywords let search engines know that your content is related to particular web searches.
SEO Keyword Placement
Keyword placement is also very important. You want to make sure and use your main keywords in titles and at the beginning of paragraphs, and you want your secondary keywords evenly distributed throughout your content to give the search engine crawlers lots of points to stop and think of your site as relevant.
SEO Keyword Density
“Keyword density” simply refers to the percentage of your content that is comprised of your desired keywords and phrases. A good rule of thumb is to aim for 3% keyword density. It’s not as hard to determine as you may think. If your page has 1,000 words, you want 3% of them, or 30 words, to be your keywords, and you want them spaced fairly evenly throughout your content.
Sounds easy right? Well, not that easy. Everyone out there is doing all they can to make sure their websites are the preferred choice of engine searches for specific keywords. For this reason, you have to choose keywords carefully. You want a keyword or phrase that many people will use in a search, but not one so common that everyone is using it.